USM x EA Sports
USM continues to represent the commentating team on the FIFA game and has assisted EA Sports and their agencies in the recruitment of talent for over a decade. Historically our Head of Commercial has negotiated the contracts on behalf of Andy Gray, Andy Townsend, Jeff Stelling, Alan Smith, Alan McInally, and Martin Tyler. USM currently oversee the agreements for the existing commentary team; Derek Rae and Lee Dixon.
USM has also secured a long term image rights agreement on behalf of Gianfranco Zola for his inclusion as a FIFA Ultimate Legend.